Digital marketing for your event company: If we asked you how much you think you should invest in your event company in digital marketing, would you really have a clear answer? And if not, would you know how to calculate it and that it generates profitability?
We can’t tell you exactly how much to invest in this area, as there are many unique factors that depend on each event company. But we’re going to give you some suggestions so that you can invest in digital marketing for your event company and gain a good return.
What do we invest in when we invest in digital marketing?
To establish a functional digital marketing budget, the first thing we need to know is what services we are going to invest in. Next, we are going to make a list of your premium services or your star event service, but keep in mind that you do not have to invest in all of them, but only in those that make sense for your company at all times.
If your objective is to sell your destination wedding service, the strategy will be totally different from the national couples wedding service.
Online advertising for your event company
Within this composition, we can distinguish between hunt machine advertising (Like Google), display advertising on websites, and advertising on social networks. Costs are typically calculated based on a cost-per-click (CPC) or cost-per-thousand-impressions (CPM) model.
SEO for your event company
SEO includes all the actions to make your website more attractive to search engines and improve its chances of appearing among the top results.
Although there are no direct costs as in the case of online advertising, we must bear in mind that we will need to resort to experts in this field, either as freelance collaborators or as staff.
Social media
Here we will have costs derived from strategic planning and daily management of social networks. We’d also have to take into account possible conduct with influencers.
It is important that you understand that not all influencers reach your target audience, so be careful when choosing who will advertise your brand and services.
Email marketing
At the moment e-mail marketing is one of the most profitable investments in the world of digital marketing.
In addition to having the cost of designing a strategy, developing different email content, and managing everything, it is also essential to have some marketing automation tool to be able to properly manage emails.
Content marketing
Content can be published on the Internet for free, but we have to take into account all the production costs: writing, selecting images, editing video content, uploading, and distribution… If we hire external staff, we must bear in mind that quality is paramount.
What’s the minimal investment to start doing digital marketing in my event company?
With all these expense sections, you may be thinking that it is necessary to invest thousands of pesos, dollars, euros per month to launch a digital marketing strategy and that it is only available to large companies. But the reality is very different.
Still, you should know that you can launch advertising juggernauts from just a many pesos a day If you’re starting out in digital marketing.
The most important thing is to train yourself to adopt each new tool with confidence, know how to delegate and trust experts when necessary and, above all, measure the results from the first moment to guarantee profitability.