Workshop: A workshop is one of the many events that a company can organize to train its employees. The organization of short workshops has become a trend in the business world. These sessions complement other regular plans: courses, networking activities, webinars, and conferences. For those who are wondering what exactly a workshop is, we are going to explain it.
WHAT IS A WORKSHOP?
A workshop is a workshop with a practical format around which a group of people gathers. Participants share information, ideas, experiences, and knowledge. This intensive training has a short duration that is completed in a single session. It differs, therefore, from the calendar of a course in which several classes are taught on different days. During the event, dynamic and practical activities are carried out. Each workshop revolves around a selected theme.
Which is your main target?
The main objective of a workshop is to offer quality training to attendees. An experience that, in just a few hours, synthesizes the essentials of the object of study. With this learning plan, we will improve the professional training of workers. They will acquire skills, competencies, and resources that they can use in their jobs.
On the other hand, one of the main goals of a workshop is to create a true team experience. The success of the event will depend, to a large extent, on the involvement of those present. They will exchange information, share reflections and collaborate with others. They will be guided by a trainer who will coordinate the session.
What benefits can a workshop bring to the company?
There are numerous reasons why our company can organize a workshop. It is a key investment to retain the talent of qualified profiles. Professionals who want to grow in a position in which they also learn. The essence of teamwork, which is the basis of practical training, is transferred to professional life. The development of social skills is essential in the course of the session. Training is key to promoting innovation in the company, since talent management makes a difference. A practical workshop reinforces professional strengths, nurtures self-knowledge, and avoids stagnation. It is an invitation to break out of the comfort zone by discovering new ideas.
However, time is a resource that should be managed wisely to achieve all corporate objectives. The short format of a hands-on workshop fits perfectly into the company calendar. The content can be programmed individually or, also, be integrated into a broader educational context. For example, we can frame the event within the agenda of a congress or a calendar of activities.
TIPS FOR RUNNING A SUCCESSFUL WORKSHOP
How can we program an event that is unforgettable?
Carrying out a needs analysis
What is truly important is that the knowledge acquired in the workshop adds value to the curriculum of the attendees. Therefore, it is advisable to carry out a needs analysis to identify the educational objective. What are the expectations of the public before the event begins? To present an interesting proposal, it is essential to really know the group. Needs analysis is essential to drive success in organizing business events.
Choice of a very specific topic
Specialization adds value to this experience. It is advisable to avoid a very general topic, since, in that case, it is difficult to delve into the subject in just a few hours. The topic must be interesting and presented in a way that is attractive.
Workshop title
The title summarizes the main information of the program. Anyone gets the first impression from that reference. A short title, containing the keyword of the chosen topic, will be a success. In addition, when the approach of the title makes the interlocutor think, it arouses greater interest.
Role of the moderator
The experience of participating in a learning process around a given topic strengthens communication. It is positive that all participants adopt a proactive role so that the session is truly creative. But the success of a workshop depends, to a great extent, on optimal time management. The role of the moderator is key to giving attendees a voice and preventing communication from flowing as expected.
Close the date of the event
On what day and time should we carry out the planned initiative? The date is essential information to close the event’s agenda. For example, if an expert is going to attend, they need to know the date to organize their work. In addition, it is essential to choose a cozy place for the meeting. It is necessary to check that the room is available. For this reason, we will assess several alternative dates to increase flexibility in the organization of the event. In this way, if a room is occupied at one time, it will be possible to reserve it for another occasion.
EVENT MARKETING
How can we publicize a practical workshop? Social networks can become the chosen channel to give visibility to the initiative. The content must show the main data: the title, the day, the time, and the place for the celebration.
WHERE TO HOLD A WORKSHOP
We will move professionals to a different place from the work environment to live the learning experience. A meeting room, with the capacity to receive the expected number of attendees, is a perfect setting. We have to look for well-lit facilities, with modern decoration and a pleasant atmosphere.
A workshop is a unique event. A workshop is a trend in the corporate world. And it is important that we take care of every detail of the celebration to make it a success. All decisions that are part of the planning must be aligned with the educational objective described in the needs analysis.
